Valeriia 

Rozova-Rosenblatt

Hired a team of 10+ professionals

Implemented 15+ projects for various clients of different scales (with up to $500 000 000 in revenues), sizes (up to 1000 employees) and geographies

Conducted industry and functional researches, create various content elements in order to move our mission forward

Developed an educational service, that helps people to receive practical skills by working back-to-back to their heroes. Overall we have attracted 5 heroes, who educated 400+ students with an average of 80% completion rate

Developed a product management course 
and educated 250 students with average completion rate at 75%. In order to accomplish that I conducted market research, created a programme and built 
an IT-solution with my team. About 35% of my students grew in terms of salary, 30% changed their job with an upgrade

Together with my business partner we’ve built and independent case competition for outsourced product companies. They have been evaluated based on their real performance with the business case by an experts jury of 50+ CPOs and CEOs.

Later we released a rating that was viewed and considered by 100k users. We also conducted the educational project, helping 180 professionals to enhance their skills.

Accomplished a huge 'break even' goal, that led company to financial stability and more sustainable growth

Launched numerous tech solutions, including 2 mobile apps, 3 websites and various landing pages

Methodised the approach to users' acquisition and retention

Established market and customer research activities by conducting U&A and Voice of your customer researches with IPSOS Comcon that helped to identify market potential and opportunities for upsell

Generated and visualized CRM system with monitoring dashboards, that helped to optimize client support routine and became the foundation of customer base collection

Developed behavioral and soc-dem segmentation of target audience with communication strategies, key messages and product development proposals

Developed approach to multi-channel feedback collection with analytical report design and follow-up action plan

Conducted 12 market researches together with Synovate Comcon, that helped to create consistent marketing strategy

Develop Drivers Communication Strategy (for 29K drivers), including analysis of existing and potential marketing tools, research on brand values, development of company’s value proposition, improvement of communication channels effectiveness by 10% and introduction of new acquisition tools

Conducted B2C churn analysis and developed new retention strategy, that helped to increase conversion from rare users to frequent users by 15%