Anton Hodge [EN]

Digital marketing and communications with focus on brand strategy

Marketing professional and expert in brand development and digital marketing. Worked with global companies, such as AliExpress, Platforma and B2B startups. I am skilled in team management, cross-functional collaboration and work with globally distributed teams

Work together

I can help entrepreneurs, C-level managers, and their teams overcome such challenges as:

Digital marketing and brand development

Marketing strategy audit
Audit of brand strategy and brand positioning in the market
Development of a plan to improve the digital marketing strategy and brand positioning

Marketing communications and content strategy

Audit of marketing communications processes
Development or transformation of content marketing strategy and brand positioning across multiple communication channels
Assistance in communications development for B2C and B2B segments
Selection of optimal communication channels, formulation of abstracts and messages for various target audiences

Platforma

Leading B2B SaaS provider

Head of Marketing & Communications

Digital marketing and brand development

Responsible for brand development and integrated campaigns for several SaaS products. Responsible for website development from scratch: content, structure, optimization

Developed corporate brand, identity and roll-out, including co-brands and sub-brands
Best 2021-22 digital marketing campaign award. The number of MQLs increased 2 times during and after the campaign, including B2G
Hold up to 8 events per year both online, webinars, exhibitions, which resulted in increasing the number of SQLs to 70%
Increased number of website unique visitors from 0 to several thousand a day in 6 months
Collaborated cross-functionally on marketing communications strategy and GTM strategies: developed key communications guidelines for core products and launches
Collaborated with sales team on implementation of CRM system analysis for the key channels: website, email. Increased conversion to SQL x2,5 in 6 months

Content marketing

Responsible for content development as the key tool to adjust the marketing funnel and customer journey through different channels: blogs, webinars, website, email

The number of MQLs coming through content increased to 20%
The increased open rate for email tools to 30% and CTR to 3%

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Alibaba Group

Global IT-giant operating in B2B and B2C segments. Owns several A-level brands: AliExpress, Alipay

Senior Product Marketing / Communications Manager

Digital marketing and brand development

Responsible for 2 biggest group brands: AliExpress  (e-commerce) and Cainiao Network (digital logistics for B2B) on the key markets, EMEA and US

Developed AliExpress's local brand identity and Cainiao Network's new brand communications strategy
Responsible for integrated campaigns promoting key categories - increased # of sellers up to 10X. The number of MQLs for B2B services increased 3X
Led content development for key communications channels
Responsible for event marketing management including webinars, education sessions, press events, and presentations from concept to execution. Results: from 4 events per year. 200-500 guests. Helped to increase SQLs ratio by 17%
Led B2B marketing operations for core products. Results: increased the number of local sellers on the platform to up to 7000 in 2 years. Local revenue increased 3X to up to $1,8 billion through integrated marketing and communications campaigns

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M.Video

The largest Russian consumer electronic retail chain

Marketing Operations / Communications Manager

Content marketing

Responsible for content management and event marketing

Worked with a budget of over $1 million per year. The number of subscribers increased x10
Gained sales increase to up to 13% for key online channels from the total revenue

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